sofia c. cervantes







Beyond Meat





Team:
Sofia Cervantes
Melody Masroor
Ruby Joyce
Asher ClarkThis project started out as a 4 page “creative sprint” idea created with 3 other team members.
(Pages 1, 4, 7, 8, 9, 10)

I wanted to expand on this collaborative concept myself and see how far I could stretch it. I focused on creative strategy, the “why” behind it all, and challenged my design skills.

Why will people care about this? Why will they resonate with it? Why will it work?