sofia c. cervantes
Celebrity power and cultural tensions in the modern tequila market
THESIS
the notes app
What are people actually using their Notes app for, and what does it reveal about how we process our thoughts in private?
STRATEGY
uo hockey team
A challenger brand strategy built for students who want to match the relentless spirit of a team that loses teeth playing and voices cheering.
STRATEGY
beyond meat
What does it mean for a brand to have a purpose? How can they truly connect with consumers to make them believe the same things they do?
STRATEGY
+ CREATIVE
venmo
How do you sell Venmo to people who feel awkward talking about money? Inspired by Mark Pollards 4-Points Framework
STRATEGY
+ COPY
Turning unused gear into someone else’s next adventure while helping combat the environmental impact of overconsumption.
STRATEGY
+ DESIGN
+ DESIGN
spindrift
A deep dive into the brand that challenged and broke through the crowded sparkling water market: Spindrift.
BRAND STRATEGY
Check out the work I’ve done with Align Magazine! Currently, I create promotional videos for their social media and website to advertise our ‘zine releases.
VIDEO
This strategist has some camera skills.
FILM
+ ART DIRECTION
+ ART DIRECTION
Read about the research I did on Hey, Neighbor! Pizza House’s brand strategy.
BRAND STRATEGY