sofia c. cervantes
Spindrift
Sofia Cervantes
Gage Cross
David Santillano
In my Brand Strategy class, we had the opportunity to create a brand audit for the brand of our choosing. My team and I chose Spindrift, to challenge ourselves and tackle one of the many carbonated drinks in a growing sparkling water and health-forward beverage market.
We conducted a focus group with a blind tasting of 3 different sparkling water brands to gain insight on consumer perceptions, opinions, and truths about Spindrift and their competitors.
We then created a campaign centered around two of Netflix’s stars from Love on the Spectrum. This partnership connected perfectly with Spindrift’s brand why: authenticity and realness. In a time where misinformation is being spread about individuals with autism, we chose to fight back.